While the legendary New York venue Studio 54 closed nearly four decades ago, its distinct fashion influence continues powerful.
This season, the focus isn't on see-through bodysuits but on the plush, fuzzy coats and wraps worn by style icons and party enthusiasts alike.
With the holiday social calendar coming up, the signature Studio 54 coat is enjoying a significant resurgence.
One of the most popular items from a latest partnership between a major retailer and a designer brand is a cropped, off-white, long-haired jacket with giant lapels.
At a leading retailer, searches for taupe faux fur coats have surged 190% year on year.
The demand for secondhand fuzzy items is also rising, with queries for synthetic fur growing by 257% in the last six months on a popular resale platform.
"This is a statement coat," notes a lead style expert, explaining that it serves as the main element of an outfit.
She prefers to style her personal colossal shaggy version with low-rise jeans or tights and short shorts.
The style is replicated in a latest Netflix romcom series, where a sister wears a toffee-colored furry jacket to a casual dinner.
When challenged about her daring outfit, the sister replies, "You told us to dress up. That's style!"
This look fits into what an American style analyst is calling "boom boom."
Rooted in the glamour and excess of late-80s New York, this vibe brings to mind wealth, bubbly, smoking, high hemlines, loose morals and, naturally, fur.
Similar to that time, the trend is emerging during a volatile economy.
This style is all about dressing for the life you aspire to rather than the one you are stuck with.
Whereas animal fur was omnipresent during Studio 54's heyday, current iterations are mostly made from shearling—a byproduct of the meat industry—or man-made fabrics like acrylic.
The trend represents a tongue-in-cheek luxury—like a famous Muppet has taken over with exaggerated silhouettes and surprising colors.
A London creator was an pioneer of this trend. Her shaggy coats with poodle-like proportions have been sported by top singers.
Due to high demand, these coats are now only sold in limited collections. An upcoming launch includes a rose and grey version similar to a giant pom-pom, as well as leopard- and zebra-print versions with exaggerated fuzzy trim.
"When you can only buy a single item, you don't want it to be a basic jumper or a pair of boring pants, you want something dramatic," says a magazine editor-in-chief.
This sentiment is echoed by a fashion director at a major retailer, who calls it "a surprising, playful element" that doesn't require a complete ensemble.
In the end, the fuzzy coat can serve as a great mood lifter.
"It doesn't have to cost a fortune," notes the expert, "and it will make you feel glamorous when the world around you is rather gloomy."
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